Dina Sameh

Dina Hassan is an Egyptian-Canadian strategist and marketer focused on the strategic development of sports fandom both IRL and on digital platforms. With the fan experience at the top of the agenda, delivered through technological innovations and epic consumer journeys, Dina's focus at SURJ is investing in enabler businesses that support the development and activation of KSA-owned Sports IP. Dina was previously the Global Head of Marketing at Sony Sports and is a 15-year Sports & Entertainment industry veteran. She was also selected as a Next-Gen Leader for the Sports Industry Group’s Next-Gen Cohort of 2023.